Calling all chocaholics!

To showcase Dove and entice upscale chocolate lovers into the brand, we created a chic and inviting pop-up boutique that felt more like a spa than a store. Integrating product and branding into a sensorial indulgence, we invited visitors to sample—and buy—Dove chocolate while luxuriating in a blissful retreat. The spa experience was a huge retail and branding opportunity for Dove: Over 51,000 samples were distributed. Traffic was estimated at more than 190,000. All from a single location without a permanent footprint. It was so successful, in fact, the Dove spa will be appearing at Westfield malls throughout the country.