Genea and GES combine again for ESHRE refresher

Genea Biomedx have worked hand in hand with embryologists, andrologists and clinicians for over 30 years. This makes ESHRE the focal point of their calendar year, so when it comes to their stand there is no room for error. Genea wanted a "crowd-pulling" space to showcase their ground-breaking GAVI, GERI and GEMS fertility technology to new visitors, industry professionals and existing clients.

We installed phone charging stations around the stand, and even a mini golf game to bring in the crowds and keep them there. But the new product displays were front and center, the phone docking stations doubled up as meeting areas so visitors could charge, chat, interact and go as they please. Overhead signage and three elevated banners with Genea's trademark colours and branding made sure they were noticed from all sides of the hall.

The stand was the talk of the hall, Genea were delighted with the look and feel of the space, the curved counter at the front of the booth gave their products a platform on which to shine. Genea are looking to work with us again in Lisbon at ESHRE 2015.