GES and Vix team up again for Euro Bus Expo
Vix is a public transport business operating on every major continent. It’s behind some of the most innovative transport information and transit payment systems in the world. Vix helps people get where they need to, when they need to, however they need to. Having worked with Vix before at Coach & Bus Live 2011, winning ‘Best Stand’, they teamed up with us again for Euro Bus Expo 2012. This time with the vision to create something even more eye-catching.
The stand featured a number of innovative design elements, including a three-dimensional logo which was suspended from the ceiling and lit using evolving waves of the Vix brand colours. The stand’s bold lines, corporate colours, state-of-the-art lighting and live technology all combined to capture the attention of visitors. It was a refreshing change for an audience accustomed to more traditional event marketing. As a result, the Vix stand at Euro Bus Expo 2012 won ‘Best in Show’.
The stand really emphasised our brand and technology and this reflected in our ROI. We sold a substantial amount of our new Solent display to existing customers and new clients. GES suggested some exciting wow factor ideas, all of which went down a storm.
Sasha Scott | Marketing Manager, Vix