2017 GES Trend Tracker
The Year of the Intelligent Event
Attendees and exhibitors are benefitting from more pre-event and real-time content, micro-recommendations and insta-connections. Marketers are creating events that are nimble and simplified, and in turn, they can evolve in real-time for the best personalized experiences possible.
Planning and Strategy
Everybody at the planning table is speaking analytics and customization.
Marketers are developing comprehensive strategies that offer multiple layers of engagement.
Marketers are finally looking past the glitz of the goggles and toward strategic technologies.
The attendee journey has never been more important, nor has strategic design.