GE Healthcare partnered with GES to design a customer journey centric booth for their flagship show, Arab Health.
Arab Health Exhibition and Congress
483sqm / 5198sqft
Every aspect of the booth was designed carefully to ensure maximum functionality, ease of accessibility and engineered experiences that last well beyond the show. The exhibit build included several practical meeting and presentation spaces allowing GE Healthcare to capitalize on one-on-one time with show attendees. The key attraction was an interactive display that GES developed specifically to showcase GE Healthcare’s latest innovation and product launch, GE’s AIR Technology (Adaptive Imaging RF Technology) which has reinvented the way an X-ray is taken by the use of a light blanket.