Talk to Sheila LeMaster about the environmental movement in the trade show and events industry and it’s clear she has a passion for all things sustainable. As vice president of exhibitor services at GES, she is also one of the original members of the company’s Sustainability Council, which works to further the company’s green mission as well as encourage and assist its clients in adopting more earth-friendly practices during their events.
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1:11Try one or all of these creative trade show booth ideas to make a bigger impact at your next event.
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1:15GE Healthcare partnered with GES to design a customer journey centric booth for their flagship show, Arab Health.
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57:45The global ecosystem of live experiences is filled with myths, buzzwords, beliefs and habits that are ripe topics to be questioned.
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Customers are demanding much more than just an attractive stand. What can exhibit managers and designers do to ensure the ROI and create engaging designs?
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