Webinar: Event Design that Kills & Experiences that Thrill

Events, exhibits and exhibitions all have a common theme – design is no longer just the visual facade. It is about creating dynamic & strategic environments, rich with millions of micro interactions that all have purpose.

Today, we are beginning to see more and more customer experiences being wittingly crafted with the intent of developing business dialog and bringing brands to life. At the forefront of this shift are many of the industry’s smartest event marketers, changing their brand messaging from the traditional monologue tactics to a more robust dialogue. At its core, the best way to motivate customers to purchase is by establishing an emotional connection.

Topics to be covered include:

• Engagements that help shape the attendee journey
• Multi-sensory activations that harness the power of an emotional connection with your brand and message
• Research-led & measurement-led design
• Moving from monologue to dialogue – branded environments that not only tell your story, but allow attendees to engage with your brand

View the Recorded Webinar

Join us on July 25th to see how savvy marketers create immersive brand experiences. In this Webinar, GES’ own David Saef will depict some of the most crucial elements of event design & what it really takes to create effective brand experiences.

About The Presenter

David Saef is EVP of Strategy & MarketWorks at GES, and has been in the business of event marketing for more than a decade. He has worked with top clients such as Bell Helicopter, AAPM&R, National Safety Council and Penton Media and is a frequent speaker at EXHIBITORLIVE, IAEE, PCMA and IMEX.

About the Author

Amy is the Global Digital Content Marketing Editor at GES. With a strong background in content marketing, social media, and communications, she is a passionate writer and self-confessed word geek. She is also the founder of a non-profit and a health and wellness online community.

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