Webinar: Why Every Successful Event Needs a Road Map

Every event marketer and trade show planner knows the feeling of uncertainty. A nagging feeling, which is predominantly felt in the days and weeks leading up to your event. Desperately scrambling to ensure your KPIs are met, while constantly being questioned by your supervisor and other stakeholders:

“How are we adding value for our attendees?”

“Who is handling this specific component?”

“Can we adjust that?”

“Did we measure the correct data points?”

Situations like these are why it’s imperative for you to establish the correct event strategy early. By generating well-defined tactical plans, you will be able to pivot when necessary, while still accounting for the most important aspects of your goals.

Join GES’ David Saef on June 15, 2017, and learn how to avoid the last-minute scramble by implementing a strategy for success.

Topics to be covered include:

  • Establishing an effective face-to-face marketing strategy
  • Mapping out your touchpoints and eliminating friction
  • Ensuring your message resonates with your audience
  • Effective planning & strategy use cases


View the Recorded Webinar


About the Presenter

David Saef is EVP of Strategy & MarketWorks at GES, and has been in the business of event marketing for more than a decade. He has worked with top clients such as Bell Helicopter, AAPM&R, National Safety Council and Penton Media and is a frequent speaker at EXHIBITORLIVE, IAEE, PCMA and IMEX.

About the Author

Amy Kelley

Amy is the Global Digital Content Marketing Editor at GES. With a strong background in content marketing, social media, and communications, she is a passionate writer and self-confessed word geek. She is also the founder of a non-profit and a health and wellness online community.

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