Event Planning Myth-buster: How to make an email invite

In reality, most events begin months before the doors open on the first day.  
The internet is awash with attending companies delivering their pre-event campaigns, after all – it’s a vitally important part of the event experience.
But what do you do if you weren’t born with this mythical web Kung-Fu?
If the thought of mastering HTML code, or telling the difference between a URL and a jpeg leave you in a cold sweat, relax!  We’ve got you covered.  
This is our step-by-step guide to building a great email invite.  This is a great first step on the ladder and you can send out to your contacts before a show begins.  Written with the help of our own webmaster and a total novice, this guide will walk you through every element of making an invite that puts anything your office based email system to shame. 
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