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This paper looks at applying Cialdini’s Six Principles of Influence to exhibiting. Cialdini’s theory forms the foundation of marketing and exhibiting plans the world over.
Once you've ordered your event stand, the next task is to make sure you've got the right team behind you. Read our guide to find out how to build a successful team for your event or exhibition.
Unsure how to make your graphics stand out at your next event? Take a look at our detailed guide for exhibitor graphics to help you to design eye-catching graphics for your next event or exhibition.
Unsure which floor covering you should choose for your event? Take a look at our detailed guide for exhibitor floor coverings to help you choose the best flooring for your next event or exhibit.
If you're a professional event marketer or are arranging your first event, our guide book will help you navigate the planning process. Read our expert event marketing tips today.