Harnessing the Power of Social Media for Your Event

How do you harness the power of social media for your event? The key is to have a focused strategy. Try targeting:

1) Who you want to come to your event
2) Who is actually going to your event
3) Who wishes they came and will attend next time

Before the event, build anticipation. What should people be excited about? During the event, be informative, creative and interesting. After the event, maintain the buzz and recap the highlights.

Want to learn more about maximizing your social media? Read the blog here.

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