Philips

March 13, 2017

Putting it all together

At LIGHTFAIR International 2013, Philips unveiled a new marketing approach, combining 40 brands into 12 and displaying them in a single exhibit with a singular company focus. We designed a new 10,000 square-foot booth, creating individual vignettes that marketed each product to their very different audiences and yet integrated together to position Philips as the market leader in LED technology and innovation.

We also made a complementary virtual booth online, extending the experience to those who could not attend Lightfair, and providing an effective tool for the Philips sales team to use after the event. The exhibit not only captivated attendees, but won Philips the Best in Show award, as well as BtoB's Best Creative Trade Show Award.

SERVICES 

  • Logistics
  • I&D
  • Design
  • Multimedia
  • Exhibit Design

Philips at Lightfair International 2013


us-exhibits-portfolio-philips-brings-800x533

us-exhibits-portfolio-philips-brings-800x533

Previous Video
GES Connect - Show Management Technology
GES Connect - Show Management Technology

GES Connect makes it easy to navigate, review, and store all of your show materials in one convenient place...

Next Video
MAGIC 2014
MAGIC 2014

See the results of GES taking on Advanstar’s challenge to completely change the look of an entire MAGIC tra...