Do events need to be strictly B2B or B2C? Yes! Events should be Human-to-Human (H2H) and Face-to-Face (F2F), meaning live interactions between attendees. As tech usage grows, the desire for human-to-human connections increases.
At GES, we're applying the lessons of consumer experiential marketing into events. It's time to think outside the traditional modes of breakout sessions, networking activities and expo floors.
If you provide them with experiences they actually want, they are more likely to remember them - and you.
Visit ges.com to learn more about how we create memorable events.
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0:56Exhibitor Glossary help you understanding all of those exhibiting terms you may not understand.
0:43Investing in an exhibit/display/booth at a trade show provides plenty of exposure to a brand, but can take up a lot of your time, effort and money. It’s important that you maximize the opportunity.
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1:14You’ll be happy to know there are 3 event tech available that will help you find a good combination of giving them what they want without taxing your resources.
3:00In 2018 and continuing into 2019, GES has been the Northwestern Mutual agency for its Annual Meeting, regional events and sales recognition programs.
1:11Try one or all of these creative trade show booth ideas to make a bigger impact at your next event.
