Do events need to be strictly B2B or B2C? Yes! Events should be Human-to-Human (H2H) and Face-to-Face (F2F), meaning live interactions between attendees. As tech usage grows, the desire for human-to-human connections increases.
At GES, we're applying the lessons of consumer experiential marketing into events. It's time to think outside the traditional modes of breakout sessions, networking activities and expo floors.
If you provide them with experiences they actually want, they are more likely to remember them - and you.
Visit ges.com to learn more about how we create memorable events.
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0:43Investing in an exhibit/display/booth at a trade show provides plenty of exposure to a brand, but can take up a lot of your time, effort and money. It’s important that you maximize the opportunity.
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1:14You’ll be happy to know there are 3 event tech available that will help you find a good combination of giving them what they want without taxing your resources.
3:00In 2018 and continuing into 2019, GES has been the Northwestern Mutual agency for its Annual Meeting, regional events and sales recognition programs.
1:11Try one or all of these creative trade show booth ideas to make a bigger impact at your next event.
0:41In 2019, Bell worked with GES to reveal the next generation Nexus Air Taxi, highlighting the innovation and advancements made following the well-received 2018 Air Taxi debut.
1:15GE Healthcare partnered with GES to design a customer journey centric booth for their flagship show, Arab Health.
4:47The Kitting Out experience for Team GB, held at The NEC, is a unique event that is held before a Summer and Winter Olympic Games.
1:07With the most comprehensive breadth of live event services and technology, we partner with clients to create some of the most engaging and influential events in the world.
The success of an event is highly correlated with the positive and engaging experience felt by visitors and exhibitors, but there is much more to gamification than simply turning an event into a game.
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