Do events need to be strictly B2B or B2C? Yes! Events should be Human-to-Human (H2H) and Face-to-Face (F2F), meaning live interactions between attendees. As tech usage grows, the desire for human-to-human connections increases.
At GES, we're applying the lessons of consumer experiential marketing into events. It's time to think outside the traditional modes of breakout sessions, networking activities and expo floors.
If you provide them with experiences they actually want, they are more likely to remember them - and you.
Visit ges.com to learn more about how we create memorable events.