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Webinar: Trend Tracker 2017- Strategy and Planning

Start Planning Your Event Strategy Like a Pro!

Events are widely considered one of the most effective marketing tools in a business’s lexicon of marketing activities. However, they are also one of the most — if not THE most — demanding. With tons of moving parts and a variety of critical decisions throughout the planning process, it's no wonder many event marketers struggle with developing an effective event strategy.

In our most recent webinar, you can watch as David Saef breaks down the essentials of creating a well-developed event strategy and the tactical plans necessary to execute against it.

About the Author

Amy Kelley

Amy is the Global Digital Content Marketing Editor at GES. With a strong background in content marketing, social media, and communications, she is a passionate writer and self-confessed word geek. She is also the founder of a non-profit and a health and wellness online community.

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