MYTHBUSTERS: 10 Common Event Myths Debunked [Webinar]

Amy Kelley

The global ecosystem of live experiences is filled with myths, buzzwords, beliefs and habits that are ripe topics to be questioned.

In this session we will explore:

• What’s so engaging about “engagement”?

• R.O.I. or “RO-Why” are we measuring this anyway?

• Is B2B, B2C, B2E just really BS?

• And more…

About the Author

Amy is the Global Digital Content Marketing Editor at GES. With a strong background in content marketing, social media, and communications, she is a passionate writer and self-confessed word geek. She is also the founder of a non-profit and a health and wellness online community.
More Content by Amy Kelley

Previous Video

[Webinar] Making an Impact at Exhibitions

7 design tips for exhibits that stand out

Next Video

The Best Tips of the Trade for Event Success [Webinar]

No matter the event, we all have one essential goal – SUCCESS!

MYTHBUSTERS: 10 Common Event Myths Debunked [Webinar]

About the Author

Previous Video

Next Video

Other Related Content

Watch the live webinar hosted by our exhibitions virtual sales experts

We’ll cover high-tech & low tech trends, gamification, photo ops and much more. Joining this webinar, you will discover new ways to engage your attendees and help your booth stand out on the floor

How to Leverage Outside Resources for your Events

<p>A good story will make anyone sit up and take notice. Numerous studies have shown that the brain is far more stimulated by narrative than by hard facts. John Sanders, head of strategic client engag

Discover how interactive technologies can attract, engage audiences, optimise ROI/ROO for exhibitors and provide rich, behavioural data to organisers.

7 design tips for exhibits that stand out

No matter the event, we all have one essential goal – SUCCESS!

Sponsorship is an incredibly effective way to drive revenue

Are you incorporating a branded experience that will wow guests old and new?

Learn how savvy marketers create immersive brand experiences. In this Webinar, GES’ David Saef will share crucial elements of event design & what it takes to create effective brand experiences.

In our most recent webinar, you can watch as David Saef breaks down the essentials of creating a well-developed event strategy and the tactical plans necessary to execute against it.

As part of the 2017 Trend Tracker series, GES’ David Saef discusses event technology trends and how to implement them.