MYTHBUSTERS: 10 Common Event Myths Debunked [Webinar]

Amy Kelley

The global ecosystem of live experiences is filled with myths, buzzwords, beliefs and habits that are ripe topics to be questioned.

In this session we will explore:

• What’s so engaging about “engagement”?

• R.O.I. or “RO-Why” are we measuring this anyway?

• Is B2B, B2C, B2E just really BS?

• And more…

About the Author

Amy is the Global Digital Content Marketing Editor at GES. With a strong background in content marketing, social media, and communications, she is a passionate writer and self-confessed word geek. She is also the founder of a non-profit and a health and wellness online community.

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MYTHBUSTERS: 10 Common Event Myths Debunked [Webinar]

About the Author

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