Harry Potter™: The Exhibition Extends Global Tour With European Premiere In Sweden

October 21, 2013

Exhibition Opening in May 2014
Tickets on sale November 11,2013 at www.harrypotterexhibition.se


October 23, 2013 – Glendale, CA—Warner Bros. Consumer Products (WBCP) and Global Experience Specialists (GES) are thrilled to announce the extension of the global tour of Harry Potter: The Exhibition with the first European stop in Norrköping, Sweden, at Nya Parken. This marks the first of multiple new stops for the globally touring exhibition.

Experienced by more than 2.5 million fans, Harry Potter: The Exhibition made its world premiere in Chicago in April 2009, followed by stops in Boston, Toronto, Seattle, New York, Sydney, Singapore and Tokyo. The tour was previously scheduled to conclude in Edmonton, Alberta, where the exhibition will be on display from November 23, 2013 through March 9, 2014.

“In its 5-year run, Harry Potter: The Exhibition has been experienced by millions around the world and we are thrilled to extend the tour to Sweden, offering fans in Europe the opportunity to experience all of the incredible elements of Harry Potter’s world,” said Karen McTier, Executive Vice President, Domestic Licensing and Worldwide Marketing, Warner Bros. Consumer Products.

“We are delighted to extend the exhibition’s tour and bring it to Sweden,” said Robin Stapley, VP design and creative, GES. “ Harry Potter: The Exhibition has excited millions of fans around the globe and we couldn’t be happier to offer fans in Europe the unique opportunity to experience this truly magical exhibition.”

“We are honored to be the first city in Europe to host this stunning exhibition,” said Stefan Papangelis, CEO, Experience Norrköping. “We couldn’t be more excited to welcome all Harry Potter fans to Norrköping next summer.”

GES is partnering with Experience Norrköping to bring this exhibition to Harry Potter fans in Sweden. In collaboration with Warner Bros. Consumer Products, GES created the 15,000 square-foot (1,400 square-meter) experiential exhibition, where visitors are able to enjoy dramatic displays inspired by the Hogwarts™ film sets and see the amazing craftsmanship behind authentic costumes, props and creatures from the films..

Experience the world of Harry Potter!

From the moment you enter Harry Potter: The Exhibition you are immediately immersed in the world of Harry Potter. Guests are greeted by an exhibit host who sorts several lucky fans into Hogwarts™ houses, then leads them inside the exhibition where their journey begins. The exhibition features settings from the films’ most popular locations—including the Gryffindor™ common room and dormitory, classrooms like Potions and Herbology and the Forbidden Forest—which are filled with hundreds of authentic props, costumes, and creatures used in the filming of the iconic series.

In addition to the beautiful environments and displays, the exhibition features several interactive elements. Guests can enter the Quidditch™ area and toss a Quaffle, pull their own Mandrake in the Herbology classroom vignette, and even tour a re-creation of Hagrid’s hut and sit in his giant-sized armchair.

The exhibition opens at Nya Parken in Norrköping in May 2014 and will remain on display through September 2014. Early reservation tickets will be available beginning November 11, 2013 online at www.harrypotterexhibition.se and at the Tourist office, Källvindsgatan 1, Norrköping.

About Experience Norrköping
Experience Norrköping is the municipality’s destination management company, and its task is to reinforce and encourage the tourism industry. The company has in recent years organized Dinosaurium and Titanic - The Exhibition, and participated in Bråvalla festival, Women's EURO Championship and the Eurovision Song Contest.

About GES
Global Experience Specialists, Inc. (GES), a Viad Corp (NYSE: VVI) company, is a leading marketing agency that produces exhibitions, events, exhibits and retail environments. GES provides a wide range of services, including turn-key official show services, cutting-edge creative and design, marketing and measurement services—all with an unrivaled global reach. GES partners with leading shows and brands, including Spring Fair Birmingham, International Woodworking Fair, CONEXPO-CON/AGG and IFPE, Bell Helicopter, L’Oreal, Warner Bros., and Simon Property Group. GES’ National Servicenter® has been recognized with certification under the J.D. Power and Associates Certified Call Center Program℠ for the past five years, and for the fourth year in a row Ad Age has named GES as one of the “World’s 50 Largest Agency Companies.” For more information, visit ges.com or the GES blog at defyingconvention.ges.com.

About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

Stefan Papangelis, MD, Experience Norrköping
011-15 50 25

Media Inquiries
Sofia Fäldt (Experience Norrköping)
Tel: 011-15 50 53
E-mail: sofia.faldt@norrkoping.se

Jesse Phillips (GES)
Tel: +1-818-638-5944
E-mail: jphilips@ges.com

Tel: +1-818-954-7119
E-mail: katie.kotchka@warnerbros.com

HARRY POTTER, characters, names and related indicia are trademarks of and ©Warner Bros. Entertainment Inc. Harry Potter Publishing Rights ©JKR.


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