CHRISTMAS IN THE WIZARDING WORLD, THE NEWEST HARRY POTTER™ THEMED HOLIDAY RETAIL EXPERIENCE, TO PREMIERE INTERNATIONALLY IN BANGKOK

November 17, 2017

Bangkok, Thailand (November 17, 2017) This Christmas, Warner Bros. Consumer Products (WBCP) and GES, producers of the internationally touring Harry Potter: The Exhibition, are introducing Christmas in the Wizarding World, the newest Harry Potter-themed retail experience. The unique shopping experience will feature a specially curated selection of Wizarding World-inspired merchandise, which will be on display and available for purchase in a holiday-themed setting sure to dazzle families of all ages.  Making its international debut at Siam Paragon in Bangkok, Thailand on December 17, 2017, Christmas in the Wizarding World will be open through March 2, 2018. 

Christmas in the Wizarding World, a first of its kind retail experience, will be reminiscent of the setting and atmosphere of a wintry Hogsmeade village. Complete with an extensive wand assortment, film-inspired window displays and interactive elements, the themed shopping experience is sure to be a hit with fans of J.K. Rowling’s Wizarding World. Key features of the experience include:

  • A wide selection of Harry Potter and Fantastic Beasts and Where to Find Them™ inspired merchandise, perfect for holiday gift-giving, will be available for purchase, including:
    • Specially designed holiday ornaments and stockings
    • Hogwarts school robes
    • Fan-favorite plush owls
    • As well as wands, jewelry and branded collectibles
  • Ollivanders™, will be outfitted with soaring shelves of hundreds of precariously stacked wands boxes, where shoppers will be able to experience a holiday surprise with the help of the Wandkeeper.
  • A memorable photo opportunity, featuring a selection of background options from the Harry Potter films and Fantastic Beasts and Where to Find Them, where guests can purchase a keepsake of their Christmas in the Wizarding World experience.
  • An interactive Quaffle Toss game, where guests can score a goal amid a colorful display of Quidditch themed attire and accessories.
  • Throughout the retail experience, animated windows will bring the iconic shops from the films to life, delighting fans and shoppers alike.

“Christmas in the Wizarding World will redefine the traditional shopping center holiday offering by creating a themed retail experience inspired by one of the most beloved brands of all time, Harry Potter,” said Eddie Newquist, chief creative officer and EVP of GES.  “We’ve recreated the magical settings of Hogsmeade village and will bring it to the fans and families in Thailand, so they can experience this innovative retail environment.”

The new retail experience, Christmas in the Wizarding World, will be open at Siam Paragon December 17, 2017 to March 2, 2018. For more information visit www.siamparagon.co.th/. 

MEDIA CONTACTS

In Thailand

Corepeak
Jitjam Adsawakeawmongkol
+66819249271
jitjama@corepeak.com

In US

Warner Bros. Consumer Products
Stephanie Clark
Director, Public Relations
+1 (818) 954-7308
stephanie.clark@warnerbros.com

GES
Lea Antonio
Director, Marketing
+1 (818) 638-5949
lantonio@ges.com

About the Harry Potter Series

Since 1997, the world has been captivated by the magic of the Harry Potter stories from J.K. Rowling. When Harry Potter learns on his eleventh birthday that he is, in fact, a wizard – he is quickly swept up into the spellbinding world of Hogwarts School of Witchcraft and Wizardry alongside new best friends, Ron Weasley and Hermione Granger. As the three friends get to grips with Levitation Charms and the rules of Quidditch, one of the darkest wizards of all time, Lord Voldemort, returns to threaten the very future of the wizarding world.

The trio must summon all the courage they can for their extraordinary journey from finding the Philosopher’s Stone, battling Basilisks, to turning back time and the terrifying trials of the Triwizard Tournament. The discovery of a devastating prophecy and a perilous hunt for Horcruxes lead them to face the Dark Lord himself when Harry and his friends must fight to save Hogwarts and the entire wizarding world.

About Warner Bros. Consumer Products

Warner Bros. Consumer Products (WBCP), a Warner Bros. Entertainment Company, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world.  WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, J.K. Rowling’s Wizarding World, Looney Tunes and Hanna-Barbera. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi (opening 2018). With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.

About GES

GES, a Viad Corp (NYSE: VVI) company, is a global, full-service provider for live events, producing corporate events, exhibitions, conferences, congresses, exhibits, and entertainment experiences. GES provides a wide-range of services, including official show services, audio visual, cutting-edge creative and design, marketing and measurement services, and event accommodations – all with an unrivaled global reach. GES partners with leading events and brands, including Warner Bros. Consumer Products, National Geographic, Mary Kay, and The Walt Disney Company. GES' National Servicenter® has been recognized with certification under the J.D. Power and Associates Certified Call Center Program℠ for the past eight years, and for the eighth year in a row Ad Age has named GES as one of the Nation’s Largest Experiential/Event Marketing Agency Networks. For more information, visit www.ges.com.

HARRY POTTER characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. J.K. ROWLING`S WIZARDING WORLD™ J.K. Rowling and Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s17)

 

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