EventMB joins forces with GES to deliver The Event Innovation Lab™


EventMB has partnered with GES to provide event planning training for top corporate planners and agencies at The Event Innovation Lab™.

Taking place during IMEX on, EduMonday, May 20, The Event Innovation Lab™ programme will provide event professionals with proven growth strategies, tactics and real-life examples to apply to their events. Topics include meeting design, engagement and sponsorship. 

Carina Bauer, CEO of IMEX Group, commented, “We’re delighted to be working with our friends at EventMB.com again and this Lab concept has all the right ingredients for our EduMonday attendees. Like us, they really care about advancing the business events industry, about delivering value and empowering people and organisations to reach higher and to keep developing their insight, knowledge and experience.”

John Sanders, head of strategic client engagement at GES, said, “The Event Innovation Lab™ is a must-attend event for event planners hungry for innovative ideas on how to grow their events. We’re delighted to partner with EventMB on this fantastic initiative and I’m looking forward to an afternoon of insight and thought-provoking discussion.”

Julius Solaris, founder of EventMB and The Event Innovation Lab™, added, "We are very proud to join forces with GES for a training that will change the way we plan events. As the shift from events to experiences is happening, event professionals need new tools to show accountability and grow their event business. GES is the perfect partner to strategically advance our industry."

The half-day event is open to high performing teams with large event portfolios, high-calibre conferences, festivals and tradeshows. Attendance is free. Event planners can apply to attend at https://www.eventmanagerblog.com/event-innovation-lab/frankfurt.

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