September 11, 2019



Tickets on sale at and


GAME of THRONES: THE TOURING EXHIBITION ARRIVES IN MADRIDMadrid, 12 September, 2019 - HBO® Licensing & Retail and GES Events in partnership with the local promoters Sold Out & Encore Productions, announced today that GAME OF THRONES: THE TOURING EXHIBITION will open at Espacio 5.1 in IFEMA-Feria de Madrid on October 26th 2019, for a limited run.


The new interactive experience, with more than 1.000m2, inspired by the hit HBO series GAME OF THRONES®, will offer the visitors an up-close and personal look at authentic props, costumes and set decorations from the groundbreaking show.  GAME OF THRONES has become the most awarded TV show in history with 47 Emmy® Awards. Tickets to this blockbuster event are available from today at and


GAME OF THRONES: THE TOURING EXHIBITION will allow fans worldwide to experience the craftsmanship and artistry of the GAME OF THRONES production up close in the largest public display in Spain to date. Featuring a unique mix of immersive environments, interactives, and multimedia content, visitors will experience the lands of Westeros and Essos and relive some of the most emblematic moments in the fighting for the Iron Throne.


The exhibition will transport the fans to the center of the Seven Kingdoms, where they can learn about the incredible artistic work behind the award-winning series. Visitors will be able to:


  • Discover the winter landscapes of the North and the tree-lined footpath of Kingsroad
  • View a garrison of Unsullied warriors and the iconic costumes of House Targaryen
  • Step into the House of Black and White
  • Explore Castle Black, the home of the Night's Watch
  • See the iconic Iron Throne


“We couldn’t be more excited to bring JUEGO DE TRONOS: LA EXPOSICIÓN OFICIAL to Madrid this October,” said Jeff Peters, vice president of licensing and retail at HBO. “After the overwhelmingly positive global response since its premiere, we are thrilled to share the experience with our Madrid JUEGO DE TRONOS fans.”

“The next stop for GAME OF THRONES: THE TOURING EXHIBITION in Madrid promises to be exciting,” said Dan Hilbert, senior vice president of GES Events. “To see, in one place, the beautiful, hand-crafted work of the talented artisans, designers, and craftsmen who bring the world of Westeros to life will be thrilling, and we are so happy to bring it to Madrid this October.”

“It’s a great honor for Sold Out to partner with Encore, GES Events and HBO to bring to Madrid the official exhibition based on the successful show GAME OF THRONES,” says Rafael Giménez, Sold Out director, Spanish promoters. “Sold Out’s aim is to keep promoting international first level exhibitions in Espacio 5.1 and we’re sure GAME OF THRONES: THE TOURING EXHIBITION won’t let anyone down.”

“It is a great pleasure and an honor to be part of this new adventure,” said Pascal Bernardin of Encore Productions.  “At last this iconic series has been turned into a live exhibition, Madrid is impatiently awaiting its arrival.”


More information: and


The arrival of GAME OF THRONES: THE TOURING EXHIBITION is a new opportunity for Westeros fans to re-watch all seasons of the worldwide acclaimed show on Vodafone.


Espacio 5.1
IFEMA – Feria de Madrid
Avd. del Partenón, 5, 28042 Madrid

How to Get There
By Underground: line 8  (Feria de Madrid).
By Bus: lines 112, 122 and 828.
By Car. Paid parking available.

Hours of Operation
From October 26th, 2019
Tuesdays to Sundays from 10:00 to 21:30. Last entry slot one hour and half before closing time.
Closed Mondays, except for Bank Holidays and vacation periods.

Ticket Prices
Children from 8,90€ and adults (+13) from 15,90€
Audio Guide : 6€

Group Bookings

Laura Olaizola
T. +034607976354

Chris Willard (Director, Corporate Affairs)
T. +1 212 512 1557

GES Events
Lea Antonio (Director, Marketing)
T. +1 818 638 5949 


About HBO Licensing & Retail

HBO Licensing & Retail, a division of Home Box Office, Inc., partners with best-in-class licensees around the world to give HBO's global audience new and exciting ways to engage with their favorite shows. The division leverages iconic, award-winning HBO programs such as Game of Thrones, VEEP, Sex and the City, Silicon Valley, Insecure, The Sopranos, Big Little Lies, True Blood and more to create officially licensed consumer products, innovative merchandise programs, retail activations and live immersive experiences.  HBO Licensing & Retail works across a broad range of product categories, including collectibles, apparel, publishing, live branded experiences, digital gaming, fashion and beauty collaborations, luxury accessories, and beyond. Officially licensed HBO merchandise can be purchased in retail stores around the world and online in the US at


About HBO España

HBO España is the first HBO branded destination in Spain and one of the latest in a long list of services bringing HBO’s renowned programming to international audiences. The premium Subscription Video on Demand service brings all seasons of hit series like Game of Thrones, Westworld, True Detective and Big Little Lies to Spanish subscribers along with HBO classics like The Sopranos and Sex and the City.  HBO España also offers a wide range of content from other renowned providers, including The Handmaid’s Tale (Hulu), Vikings (MGM), Counterpart (Starz) and Killing Eve (Endeavor) and many acclaimed and popular series from BBC, Sky, Warner Bros, Fox/FX, AMC, and more. The service provides a broad selection of blockbuster Hollywood movies and quality family fare as well as content from international film studios, local distributors and independent companies. HBO España has an exclusive partnership with Vodafone Spain, making it simple for Vodafone customers in Spain to access the streaming service via Vodafone TV or on their computers, smart phones and tablets.  In addition, HBO España is producing local series content, including Patria, a TV series adaptation of the book from Fernando Aramburu, written and produced by Aitor Gabilondo.

HBO España is a part of HBO Europe, currently in its 25th year of operating HBO television services that now reach 21 European countries. HBO Europe is wholly owned by Home Box Office, Inc., a subsidiary of Time Warner Inc. Worldwide, HBO branded networks bring HBO to over 60 countries reaching approximately 131 million subscribers. HBO's programming is sold into over 150 countries worldwide.


About Vodafone Group

Vodafone Group is one of the world’s leading telecoms and technology service providers. We have extensive experience in connectivity, convergence and the Internet of Things, as well as championing mobile financial services and digital transformation in emerging markets.

Vodafone Group has mobile operations in 25 countries, partners with mobile networks in 41 more, and fixed broadband operations in 19 markets. As of 31 March 2019, Vodafone Group had approximately 650 million mobile customers, 19 million fixed broadband customers and 14 million TV customers, including all of the customers in Vodafone’s joint ventures and associates. For more information, please visit:


About GES Events

GES Events, is part of GES, a Viad Corp (NYSE: VVI) company, and a global, full-service provider for live events, producing corporate events, exhibitions, conferences, congresses, exhibits and entertainment experiences. GES provides a wide range of services, including official show services, audio visual, cutting-edge creative and design, marketing and measurement services, and event registration services – all with an unrivaled global reach. GES partners with leading shows and brands, including Warner Bros. Consumer Products, Pfizer, Bell, Mary Kay, Spring Fair Birmingham, MAGIC, CONEXPO-CON/AGG and IFPE, and Canadian International Auto Show. GES has been recognized by Ad Age as one of the Nation's Largest Experiential/Event Marketing Agency Networks. For more information visit


About Encore

Encore was created in 1987 by Pascal Bernardin and has since been a major player of the live entertainment business in France, presenting rock and pop artists (The Rolling Stones, Madonna, Prince, Supertramp), family shows (Walking with Dinosaurs, Riverdance, Lord of the Dance, Violetta) and musicals (Mamma Mia!, Bagdad Café).  Since 2008, Encore has developed the "edutainment" genre in France through different exhibitions: "Our Body The Universe Within,” "Days of the Dinosaur,” "Tutankhamon / His Tomb and His Treasures,” "Titanic The Exhibition,” and "Ice Age Exhibition.” 

In November 2014 Encore Productions joined the Fimalac Entertainement Group to develop the exhibitions market in France and Europe: "The Art of the Brick” in Paris and Zurich, “Harry Potter” in Brussels (in partnership with Firestarter), in Madrid in 2017 and 2018 (in partnership with Sold Out) and in Milan in May 2018 (in partnership with Di&Gi and Sold Out), and Jurassic World the Exhibition at the Cité du Cinéma in Paris / Saint Denis from April 14th  to September 2nd 2018. Encore is very happy to present the iconic exhibition GAME OF THRONES: THE TOURING EXHIBITION at Paris Expo / Porte de Versailles in June 2018.


About Sold Out

Since its creation in 1995, Sold Out has directed its activity towards the production, promotion and organization of all kinds of live entertainment events, both for promoters and companies and for the general public, creating unique experiences throughout all these years. In the last 20 years, Sold Out has organized in Spain some of the most important entertainment projects, from concerts to theater, through exhibitions, festivals and corporate events. Sold Out works regularly abroad organizing tours and international shows.

Since 2017, Sold Out has presented exhibitions such as David Bowie Is, Björk Digital , Banksy, ¿Genius or Vandal?, The Pink Floyd Exhibition. Their Mortal Remains, Jurassic World: The Exhibition or Harry Potter ™: The Exhibition in Madrid, becoming one of the most visited exhibitions in Spain with more than 460,000 visitors. As of 2018, Sold Out manages Espacio 5.1 at IFEMA, the new exhibition venue in Madrid.


About ESPACIO 5.1, the new venue for large exhibitions at IFEMA

In its commitment to continue bringing the best exhibitions of the international circuit to Spain, Sold Out has reached an agreement with IFEMA for the creation of ESPACIO 5.1. A new space dedicated to entertainment, culture and arts, with more than 5,000 square meters, a place to regularly enjoy the best international exhibitions without leaving Madrid.

Since it opened its doors in 2018, Espacio 5.1 has hosted exhibitions as Jurassic World: The Exhibition, Banksy: Genius or Vandal, or The Pink Floyd Exhibition. Their Mortal Remains, receiving more than 350,000 visitors.

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