GES Acquires Pro Show Services

November 1, 2004

Edmonton – November 1, 2004 – GES Exposition Services, Inc., a subsidiary of Viad Corp (NYSE:VVI) announced today the acquisition of Pro Show Services, a leading convention services contractor based in Edmonton, Alberta. The purchase will allow GES to complement its current service offerings in Western Canada. The acquisition is expected to be accredit to Viad Corp earnings beginning in 2005.

"We are very pleased to have Pro Show Services become a part of our team," said Paul Dykstra, president and chief executive officer for GES. "Pro Show has excellent business relationships with many of the Canadian convention venues that will allow us to deliver a consistent service to our customers as their shows move throughout Canada."

"We believe this is a win-win for the Canadian tradeshow market", said Dennis Upright, president of Pro Show Services. "We have steadily grown Pro Show over the years and now it's time to join forces with a great company like GES. Together we will bring a higher level of service for exhibitions and events in Canada."

Pro Show Services is the official general services contractor for numerous facilities and hotels in Edmonton, Calgary, Red Deer, Banff and Regina as well as many key Alberta show managers. They are also the official contractor for both the Edmonton Oilers and the Calgary Flames hockey teams.

GES, the leading convention service contractor in Canada, has major facilities in Quebec, Ontario, Saskatchewan and Alberta. The acquisition of Pro Show supports the growth of its network of operations throughout Canada.

"This is great news for our clients and our team, especially in Western Canada," stated Mike Lecour, regional vice president for GES. "The Pro Show acquisition gives us a strong presence, adding significant resources to our established operations in Alberta."

Las Vegas-based GES Exposition Services, a premier provider of exhibition and event services in the tradeshow industry, is a subsidiary of Viad Corp (NYSE:VVI), a $1.6 billion revenue, S&P MidCap 400 company based in Phoenix.

GES provides convention and trade show managers with comprehensive exhibitor services including planning, logistics, material handling, floor plans, exhibit rentals, signs and graphics, installation and dismantling, electrical distribution, lighting, carpet and furnishings, and automated freight and package receiving. GES services many well-known shows including the International Manufacturing Technology Show (IMTS), the Food Marketing Institute, the Consumer Electronics Show and MAGIC.

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