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Award-winning Harry Potter themed retail experience produced by GES Events

returns November 1 to The Shops at South Town in Sandy, Utah


SANDY, Utah (Sept. 30, 2019) - Back for a final year, Warner Bros. Consumer Products (WBCP) and GES Events will offer Christmas in the Wizarding World, the family-fun Harry Potter-themed retail experience one last time. The seasonal store will open at The Shops at South Town on November 1, 2019 at 11 am!


Christmas in the Wizarding World is reminiscent of the setting and atmosphere of a wintry Hogsmeade village featuring a specially curated selection of Wizarding World merchandise. The engaging shop offers an extensive wand assortment, and film-inspired window displays. Key features of the experience include:


  • A wide selection of Harry Potter and Fantastic Beasts and Where to Find Them™ merchandise including: specially designed holiday ornaments, Bertie Bott’s Every-Flavour Beans and Chocolate Frogs, fan-favorite plush owls, wands, jewelry and branded collectibles
  • Shelves filled with hundreds of precariously stacked Ollivanders™ wand boxes
  • Photo opportunities, featuring a selection of background options from the Wizarding World
  • Quaffle Toss activity where guests can practice their Quidditch skills
  • Animated windows throughout the retail experience that will bring the iconic shops from the films to life


“We are thrilled to be bringing back the magic of Christmas in the Wizarding World for friends and families to discover here at The Shops at South Town,said Heather Nash, marketing manager at The Shops at South Town. “We want all the Harry Potter fans to enjoy Christmas in this unique and memorable way.”


“We are honored to collaborate with a talented group of people and companies in creating this incredible experience for our guests,” said Najla Kayyem, senior vice president of marketing at Pacific Retail Capital Partners, the owner and operator of The Shops at South Town.


“What could be more special than celebrating the holidays the wizarding way? GES Events is delighted to continue the tradition with Christmas in the Wizarding World, here at the Shops at South Town,” said Dan Hilbert, executive vice president, GES Events.


Shoppers and Harry Potter fans can experience Christmas in the Wizarding World November 1 through January 6, 2020.


The Shops at South Town
Heather Nash
Marketing and Business Development Manager
+1 (801) 232-8560


Warner Bros. Consumer Products
Stephanie Clark
Director, Public Relations
+1 (818) 954-7308


GES Events
Lea Antonio
Director, Marketing
+1 (818) 638-5949


About Wizarding World

More than two decades ago, a young Harry Potter was whisked onto Platform 9¾ at King’s Cross Station, and readers everywhere were swept along with him into a magical universe, created by J.K. Rowling.  In the years since, the seven Harry Potter bestsellers have inspired eight blockbuster movies, an award-winning stage play, and, more recently, the start of the Fantastic Beasts five-film series. People of all ages have been enthralled by these extraordinary adventures, set within an expanding universe, inspired by the vision of J.K. Rowling.


For today’s growing worldwide fan community, and for generations to come, the Wizarding World welcomes everyone to explore more of this magical universe — past, present and future. The Wizarding World also provides fans with an instant, trusted kite-mark of quality and authenticity.


About The Shops at South Town

The Shops at South Town is one of Utah’s largest shopping destinations with nearly 1.3 million square feet of retail space. It includes the property’s two-level, 996,000-square-foot enclosed regional mall anchored by Macy’s, JC Penney and Forever 21 and the adjacent 312,000-square-foot Marketplace with retailers like Target, Barnes & Noble and Buy Buy Baby. Extensive renovations completed in 2017 modernized the center’s interior and exterior with picturesque windows, sleek wood and stone accents and a variety of comfortable seating areas. Renovations also included unique digital enhancements: six digital directories with touchscreen technology, 13-foot by six-foot, ultra-high-resolution interactive children’s play wall and a massive multi-media wall display featuring movies, sporting events and other entertainment options. The Shops at South Town is owned and operated by Pacific Retail Capital Partners. Visit us online at, Facebook:, Twitter: @ShopSouthTown, Instagram: #shopsouthtown


About Pacific Retail Capital Partners

Pacific Retail Capital Partners (PRCP) is one of the nation’s premier retail operating groups of large open-air centers and enclosed malls, with more than $1.3 billion in retail assets presently under management in the United States. Based in Southern California, PRCP provides end-to-end sourcing, assessment, underwriting, valuing, developing, and asset management of retail real estate with a proven track record of repositioning retail properties. PRCP strategically manages over 9.5 million square feet of regional malls and open-air lifestyle centers. The Executive team has over 150 years of collective real estate expertise with deep experience in leasing, marketing, operations, design, development, investment, and finance. With a keen focus on enhancing the value and quality of its growing portfolio, PRCP is dedicated to creating a unique, strategic vision for each property and exceeding the highest expectations of retail investors, retailers, and consumers. To learn more visit or follow social media at: Facebook:

Instagram: @PacificRetail


About GES Events

GES Events is part of GES, a Viad Corp (NYSE: VVI) company, and a global, full-service provider for live events, producing corporate events, exhibitions, conferences, congresses, exhibits and entertainment experiences. GES provides a wide range of services, including cutting-edge creative, audio visual and design, marketing and measurement services, and event registration services – all with an unrivaled global reach. GES partners with leading shows and brands, including Warner Bros. Consumer Products and MAGIC. GES’ National Servicenter® has been recognized with certification under the J.D. Power Certified Contact Center Program℠ for the past 11 years, and for the 10th year in a row, Ad Age has named GES as one of the Nation’s Largest Experiential/Event Marketing Agency Networks. For more information visit


About Warner Bros. Consumer Products

Warner Bros. Consumer Products (WBCP), a Warner Bros. Entertainment Company, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, J.K. Rowling’s Wizarding World, Looney Tunes and Hanna-Barbera. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi (opening 2018). With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.


HARRY POTTER characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. J.K. ROWLING`S WIZARDING WORLD™ J.K. Rowling and Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s19)