The floor is the largest surface in any exhibition. It is also the most overlooked.
Visitors notice booths, screens, lights, and even lanyards. But they rarely notice the floor - until it squeaks, echoes, wrinkles, or generally looks cheap. And when they do, it shapes their impression of the entire event. A great floor covering makes the hall feel professional, cohesive, and cared for. A bad one makes everything above it look second-rate.
Floor coverings aren’t decoration. They’re the stage on which your whole event plays out.
First impressions start from the ground up
Visitors don’t consciously analyse the floor. But their first step onto it sets the tone. A clean, consistent carpet tells them: this show is organised. A patchy, uneven or completely uncovered surface tells them: corners were cut.
Pro tip: Audit your show photos from last year. Did the floor disappear into the background - or did it undermine the stands around it?
➡️ Did you know? We can install and recycle floor coverings that elevate the hall without distracting from the exhibitors.
Comfort is invisible - until it’s not
Exhibitions mean long days on foot. A well-laid, cushioned floor quietly reduces fatigue. A poorly installed, or lack of, floor creates trip hazards, sore feet, and a chorus of complaints.
Pro tip: Prioritise underlay in high-traffic zones like theatres and networking areas. The small investment pays back in visitor satisfaction.
➡️ Did you know? Our flooring team can fit and remove carpeting across halls within an entire venue like Paris Nord Villepinte or Excel London for an exhibition?
Branding beneath your feet
The floor is not just a neutral space; it’s a branding canvas. Aisle carpets can carry organiser identity. Feature zones can be colour-coded for navigation. Sponsor logos can literally be walked over - in a good way.
Pro tip: Use colour strategically. Subtle variations guide flow without overwhelming.
➡️ Did you know? We provide floor branding options that double as wayfinding and sponsorship.
Sustainability is under scrutiny
Thousands of square metres of carpet heading to landfill after three days is no longer acceptable. Exhibitors and visitors notice - and regulators increasingly demand alternatives.
Reusable tiles, recyclable carpet, and closed-loop recycling schemes turn a silent liability into a visible asset.
Pro tip: Publicise your flooring recycling stats. It shows responsibility and reassures sponsors.
➡️ Did you know? We recycle thousands of square metres of flooring every year, reducing waste without sacrificing quality.
Floor coverings are never the headline. But they are always the foundation.
Handled well, they vanish gracefully into the background, supporting everything else. Handled badly, they trip you up - literally and reputationally.
👉 If you want flooring that supports your exhibitors, sponsors and sustainability goals, talk to our team today.