Setting up a face-to-face event might seem a daunting prospect at first. But it’s possible to facilitate a truly memorable and successful event with the right approach and preparation.
So, what are memorable experiences? Put simply, a memorable experience is usually one that is very special or enjoyable. Something that makes such an impact that it sticks in people’s minds.
When it comes to events, offering a memorable event experience gives your exhibitors the best opportunity to create top-of-mind awareness (TOMA) with their target audience.
If you’re planning a corporate event, you’ll want to ensure it’s meaningful, measurable, and memorable for your target audience.
And while striving to create memorable events might seem obvious, that doesn’t mean it’s always easy to achieve. Strategic thinking is vital - there’s no point in applying a scatter-gun approach and hoping it works out.
From appealing to the senses to leaving a lasting impression, read on for our event tips on creating a memorable experience.
Think back to a memorable experience you've had. Maybe it was a particularly memorable wedding day or a once-in-a-lifetime holiday. What made it unique?
Chances are, it was memorable because it was different. After all, experiencing something unexpected is always special. It might have been a live performance from your favourite band at a wedding. On holiday, maybe you saw a school of dolphins playing in the ocean.
Whatever it was, it was probably a surprise - and that’s key to creating memorable events. In addition to being surprising, it probably invoked an emotional response. Memorable things that we see or learn usually stay with us, but the emotion we feel helps keep that memory going in the future.
Think about what emotions you want your attendees to feel by the end of the event. Do you want it to be mind-blowing, inspiring, heartwarming, or challenging? Whatever you choose, keep this in mind for the event closing sessions to ensure this is the emotion people feel as they leave.
In an ever-changing landscape of ideas, it’s vital that you find new ways to connect and engage with your client base - and sometimes, that means taking risks.
Remember, your exhibitors and attendees have probably been to many other similar events. So how are you going to make yours different?
The most important thing to consider is why they are at your event. Once you understand that, you’ll be able to come up with unique event experiences to appeal to your target audience, which will help them to build up a connection with your brand.
Running a carbon copy of last year’s event will not impress attendees or exhibitors. Aside from anything else, it would be pretty dull to attend the same event year after year.
And if your customers aren’t motivated, your event won’t be successful. Your objective? Commit to staying fresh. Update your plans every year, and make sure you do something different. Go on, be daring, and make your next event unforgettable.
Create Memorable Event Experiences with GES
Creating memorable events and unique event experiences is genuinely satisfying. And once you’ve given your exhibitors and attendees an unforgettable day out, they’re sure to keep coming back for more - helping boost your business growth. Win, win.
Ready to learn what GES can do for your business? As the largest exhibition and event contractor, working with our team means access to the broadest range (and deepest stock levels!) What’s more, our events are Suez-certified zero-to-landfill. Our unique shell schemes and Show Ready Exhibitor Packages are either reusable or recyclable, and what's not to love about that?
If you want to plan more events, in more places, with less of a footprint than anyone else - without compromising on the finished product, contact us today, and let's have a chat.