Client: Barclays Bank PLC
Event: Livestock Event
Services: As the principal sponsor for the Livestock event, Barclays wanted to promote its rural finance and lending services to the UK agricultural industry. The bank has supported farmers for over 270 years and understands the challenges faced by independent businesses in this sector. To engage with cost-conscious farmers, Barclays decided to adopt a modest, relaxed design that would resonate with audiences. Working with Barclays and its stakeholders to create this unique style, we provided full consultation, advising on how we could ensure adherence to brand guidelines, yet remaining professional whilst embracing show look.