Bell Helicopter - FCX-001: Vision for the Future of Rotorcraft


Bell Helicopter’s goal at HAI HELI-EXPO 2017 was to position the company as one of the most innovative brands in the world and reinforce its current position as a leading manufacturer of vertical lift aircraft. In addition, Bell wanted to build anticipation and demand for its products and services while providing customers with an unforgettable experience. To accomplish this,  
Bell Helicopter unveiled a concept aircraft of the future, the FCX-001. Bell Helicopter partnered with GES, ON Services and Maximilian Productions to produce and orchestrate a dramatic, theatrical reveal of Bell Helicopter’s FCX-001, complete with an augmented reality experience for visitors. Hourly mission takeovers were coordinated, including custom-produced videos, audio and lighting sequences. Four of the current aircraft were on display, and multiple virtual reality simulators gave visitors an opportunity to experience the performance and leading technology of Bell Helicopter’s exceptional aircraft.

VENUE: Kay Baily Hutchison Convention Center (Dallas)
AUDIENCE: Commercial and Military Rotary Aircraft buyers
>     Creative strategy
>     Experience design
>     Project management
>     Exhibit design, fabrication and installation
>     Graphics theming, design and production
>     Audio-visual equipment rental and installation
>     Lighting and audio services
>     Logistics management

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