Brembo’s bolder, brighter approach delivers brand impact
The Brembo team had two overarching objectives at Autosport International 2016: to showcase their achievements as a world leader in the design, development and production of braking systems and to educate their target audience on the latest product lines and launches. They needed to be represented with clear branding, a unique and recognizable style that would immediately catch the visitor’s eye.
What did we do for Brembo?
A stunning LED-lit Brembo logo covered the main showcase wall creating a compelling focal point that made real impact from the packed aisles of the show. The feature was just one of the ideas put forward by our design team to really put the brand at the centre of the visitor’s attention. A large image advertising Brembo’s F1 Braking system and its performance details covered the back display wall. Brand consistency and continuity were also key to the Brembo team so our brief was to build on and develop the successful stands that we had delivered at previous shows.
Brand consistency and continuity were also key to the Brembo team so our brief was to build on and develop the successful stands that we had delivered at previous shows.
The clean lines of the showcase wall and minimalist glass plinths provided the ideal counterpoint to the products on display, creating a contemporary, striking visual that really stood out on the show floor.
The stand also included a private client meeting zone for business meetings and an open seating area for informal networking – both crucial components for the commercial team to engage with existing and potential customers.
How did the event go?
The stand was a big hit, the bolder and brighter branding drew in the crowds and the positive feedback they have experienced since the event has delighted Brembo.
“The stand was clearly visible and with the illuminated logo it could not pass unnoticed ... We have had a lot of contacts with both well-known customers, for the consolidation of the business, and with less-known clients who have presented potential new projects.“
What did Brembo think of GES?
We have been working with GES for many years for our stands design in UK and GES has always been a reliable partner. The team is flexible, problem-solving oriented and always on hand to answer queries. Details are extremely important for us and can make the difference: GES knows it and has done the job superbly.
Gianluca Zonca | Car Racing Market Manager, Brembo S.p.A.