GES donation makes Business4Better a success
Business4Better is a not-for-profit event that helps 160 charities bridge the gap with businesses from the private sector. We played our part by donating time and design work so that exhibitors could succeed in making that connection.
To ensure that exhibitors were well taken care of, we put in place a dedicated customer care team who provided on-site help and support. We also provided personalised graphic panels to each exhibitor for them to take away for future use.
Together with UBM, we worked towards reducing our joint impact on the environment while positively impacting the exhibitors. This led to our sustainability auditor remarking that this show demonstrated a considerable commitment to our own sustainability ambition.
GES delivered our vision for the event, to evolve from the traditional exhibition format and create an inspiring environment where visitors and exhibitors are motivated to work together. We wanted an economical and low impact solution that matched the ethos of the event but we didn’t want it to look like rows of shell scheme. The final designs gave the show a welcoming feel and the exhibitors could reuse their graphics afterwards.
Tracy Bebbington | UK Event Manager, Business4Better
