Creativity and colour combine for Coolabi at BLE 2015
What did Coolabi want?
Bigger, brighter and louder! Those were the key objectives for Coolabi’s eye-catching space at Brand Licensing Europe. With a stand double the size of previous years; Coolabi needed a structure to match their ambition, with a stand that would stop visitors in their tracks.
With household names such as Bagpuss, Purple Ronnie and Ivor the Engine on Coolabi’s roster; the core of their brand is about fun and creativity. It was important that we worked closely with them on a stand that embodied these values and showcased their new exciting brands for 2015; Clangers and Scream Street.
What did we do?
The design of the stand went through several phases of creative alterations; our team worked closely with Coolabi to guarantee they achieved their objectives and created the perfect space. The stand was alive with colour; with a variety of sized bubbles, inspired by the Coolabi branding, used as display units or light boxes around the space, with Clangers and Scream Street taking centre stage on the main aisle.
One large lenticular image displaying Scream Streets main character was placed at the front of the stand to catch the eye of the visitor as they walked past or if they arrived for pre-arranged meetings with the Coolabi team.
We applied a laminate finish throughout to give the stand a high-end finish, with added durability and longevity that would also be fit for re-use at future shows. A large area in the centre of the stand was set up with stylish meeting furniture, perfect for pre-booked appointments and walk-ons. This area also worked very well for a hugely successful networking drinks reception on the first evening of the show.
Lockable storage was incorporated to safely store and display products over night, this offered an area for staff to make drinks for visitors and store bags/coats during the show. A funky reception counter in the same style as the bubbles at the front of the stand also offered internal storage and was perfect for meeting and greeting visitors, with a small waiting area to the side for visitors to relax should they arrive early.
How did it go?
The Coolabi space received rave reviews from clients, visitors and exhibitors alike as the space stood out in the sea of colour that was the Olympia Grand Hall. The stand buzzed with activity throughout the event, the vibrant centre area perfectly complemented the lively and animated discussions had throughout the show as you can see in the image below. Coolabi were delighted with the final result and were thankful for the consistent high level of service, understanding of their requirements and the diligent time and care taken during the design process, production and installation.
Since Brand Licensing Europe, there has been further good news for Coolabi, as their brand Clangers won a prestigious Children’s British Academy of Film and Television Arts (BAFTA) award, for best Pre-School Animation.
Coolabi Group is a leading independent international media group and rights owner specialising in the creation, development and brand management of children’s and family intellectual property rights. Brands owned and represented by Coolabi include Clangers, currently airing on CBeebies, Scream Street which airs on CBBC. Other properties include Beast Quest, Domo, Poppy Cat, Purple Ronnie and Smallfilms properties Bagpuss and Ivor The Engine.
What did Coolabi think of GES?
We are extremely proud to have worked with GES for our new stand build at Brand Licensing Show Europe 2015. They approached the brief creatively and competitively, to build a brand new stand which was twice the size of previous years, with great use of property graphics and corporate branding; the finished build was both visually exciting and eye catching. Brand Licensing is a key show for Coolabi to see licensees, retailers and agents in a short space of time , from an international perspective visitors seem to grow year on year and a lot of work can be done in a short space of time. It is a great show for meeting existing contacts as well as new potential partners. Working with GES they provided clear communication throughout the process, strong project management skills and we were extremely pleased with the end result and hope to continue the relationship for future stand builds.
Zara Sankey | Product and Design Manager at Coolabi