GES supplies UBM to produce CPhI in Paris
CPhI Worldwide, the world’s premier pharmaceutical networking event, appointed us to be their official supplier partner again for the Paris edition of their headline show. The show hosted 2,200 exhibitors and 30,000 visitors over a 3 day period at the Paris Nord Villepinte Exhibition Centre, France. Our main challenge was to deliver the same great service that the exhibitors came to expect from the success of the previous event at Messe Frankfurt, Germany.
From our office in Amsterdam we implemented the all new on-site service centre – the replacement to the traditional service desk. Our experience and knowledge of the show, combined with fresh ideas and our continuous aim to deliver service excellence, resulted in a very successful show. In particular, our on-site ServiCentre saw our CSI score for CPhI reach 90% and, combined with strong branding, left exhibitors knowing who had helped them to deliver a successful event.
I have thoroughly enjoyed working with GES. Everyone at GES worked hard, contributing with their experience, knowledge and support and helped us making the show a success. The realization of the feature areas exceeded all my expectations. Everything about the concept worked, the layout, the accessibility, the transparency, the balance between business image and involvement and the extremely high attention value. GES delivered our vision for the event, their speed and accuracy of working: Hats off!
Alexandra Brlajova | UBM Live, Operations Executive