3,000 Meetings Hosted at IBTM Arabia
What did ibtm arabia need?
The role of ibtm arabia was to bring Meetings, Incentives, Conferences, and Exhibitions (MICE) buyers and suppliers together for three days of valuable one-to-one meetings, exclusive networking and education.
Lois Wilcox, Exhibition Manager for ibtm arabia said “We… wanted to create a memorable experience and a strong community, in addition to the valuable pre-scheduled appointments and that has been key to the success for everyone involved.”
It was important to ibtm arabia that each exhibitor was given an equal and fair chance at the event, ensuring the buyers walked away with the absolute best solution for their needs.
How ibtm arabia was made:
To build equality, all of the exhibiting areas were designed, built and furnished identically. From the amount of lighting, to the colour of the carpet and available design space – each exhibitor was given the perfect opportunity to meet with their hosted buyers.
However, variety is the spice of life after all. And the aim for exhibitors was to use ibtm arabia as a platform to excel. So, to enhance the exhibitor and buyer experience, each exhibitor had complete use of our graphics team – helping the exhibitors to design and use the best displays to promote their brand.
How ibtm arabia performed:
Exhibitors and buyers enjoyed over 3,000 mutually matched and pre-selected appointments throughout the event. “The combination of the pre-scheduled appointments and nine networking opportunities provided more touch points for everyone to help make meaningful connections,” commented Wilcox.
Similarly, Lee Ford, Head of Operations for QNCC said: “It’s been excellent for us; we have some very strong leads and a very positive response. It’s also been great for networking, no time wasters, even with other exhibitors, we have been able to catch up on everything going on in the MICE industry in this region, I am sure we will be back. ”
What ibtm arabia thought:
It was a pleasure to work with your team. The hard work paid off and we have had exceptionally good feedback from Exhibitors and Hosted Buyers on the new show format, the pod build and services provided. There was no issue with the large quantity of graphics produced because of the hard work your team delivered in to getting all the right files from exhibitors in good time. The quality of the workmanship in finishing the pods was first class, and achieved within the tight time frame given. I could not have asked for more with my first venture into UAE, so personally I thank you very much.
Georgina Coles | RX Operations Manager, ibtm arabia