GES created a unique brand activation for Mattel at the L.A. Auto Show in November 2015 for their Hot Wheels line of toys. The Hot Wheels Experience challenged attendees to test their imagination, enjoy some friendly competition, and have lots of fun!
- 30 foot tall Epic Race track
- Life-size Darth Vader Hot Wheels car
- Green screen photo opportunity
- Play tables featuring key toy items
- Hot Wheels car collection displays
- Race to Win scavenger hunt
- Video game stations featuring EA’s Need For Speed
- Retail by Mattel Toy Store
- Daily sweepstakes to win the HW Ultimate Garage
"WHERE ELSE CAN YOU ACTUALLY RACE YOUR OWN CAR ON A GIANT TRACK? THAT WAS TRULY EPIC!"