Event: BETT 2017
Venue: ExCeL London
Brand perceptions are shaped by functional experiences. As a new exhibitors to the UK, MOE, the government body responsible for promoting education in the United Arab Emirates, BET 2017 was an the ideal opportunity to tell their story to the world afresh, change perception among the education industry and position the region as a hub for innovation.
Our brief was to design and build an eye catching, Emiratian style stand, with multiple partner areas, Interactive classrooms, demo & discussion areas, welcome desks and private meeting spaces with bespoke steel work – in under six weeks during the festive period. Working this close to the opening of one of the UK’s biggest education tech shows was a tough challenge, particularly as suppliers had their items booked well in advance.
Quote: “We were very pleased with our stand at Bett and look forward to GES at next year’s event.”