November 17, 2017

Harry Potter film actors James and Oliver Phelps celebrate the exhibition’s premiere at IFEMA 

Tickets available at www.harrypotterexhibition.es

MADRID, 17 November 2017 – This Saturday, November 18, Harry Potter™ fans in Spain will finally have the opportunity to step inside the famous wizard’s world when Harry Potter: The Exhibition opens at Pavilion 1 of IFEMA.  Actors James and Oliver Phelps, who played Fred and George Weasley in the Harry Potter film series, bring their magical wit and charm to Madrid to celebrate the grand opening.

Ahead of its opening, the exhibition has been extended through April 2, 2018. A record-breaking pre-sale period resulted in more than 150,000 tickets sold for the exhibition in Madrid since its announcement in late September.

Since its world premiere in Chicago, the traveling exhibition has received more than 4 million visitors and included stops in Boston, Toronto, Seattle, New York, Sydney, Singapore, Tokyo, Paris, Shanghai, Brussels and The Netherlands.  Tickets for the exhibition at IFEMA are available at www.harrypotterexhibition.es

In partnership with Warner Bros. Consumer Products, GES created the 1,400-square-meter experiential exhibition, where visitors can enjoy dramatic displays inspired by the Harry Potter film sets and see the amazing craftsmanship behind authentic costumes, props and creatures from the films. Sold Out and Encore are partnering with GES to present the exhibition in Madrid.

 “We are so excited to return to Madrid to celebrate the opening of Harry Potter: The Exhibition at IFEMA. James and I have traveled to numerous cities with Harry Potter: The Exhibition and it’s such a delight to meet Harry Potter fans in their hometowns,” said Oliver Phelps. “I am looking forward to greeting the fans and can’t wait to see their reactions to the great props, costumes, and creatures,” added James Phelps.

Harry Potter is a transgenerational phenomenon with a huge fan base in Spain. The reaction has been spectacular and we are delighted to welcome this international exhibition to Madrid,” said Rafael Giménez of Sold Out. “It is an honor to bring such a beloved brand to Madrid. I am delighted to give Spanish fans a chance to experience Harry Potter: The Exhibition,” added Pascal Bernardin of Encore.

“We are thrilled to bring Harry Potter: the Exhibition to Madrid. We hope everyone will have a chance to be drawn into the magical spell of this exhibition, allowing them to relive their favorite moments from the films,” said Robin Stapley, vice president of design and creative for GES.

From the moment guests enter Harry Potter: The Exhibition they are immediately drawn into the world of Harry Potter. Guests are greeted by an exhibit host who sorts several lucky fans into one of the Hogwarts™ houses and then leads them into the exhibition where their journey to favorite scenes from the Harry Potter films begins. The exhibition features settings from the films’ most popular locations—including the Gryffindor™ common room and dormitory; classrooms like Potions and Herbology; and the Forbidden Forest—which are filled with thousands of authentic props, costumes, and creatures used in the filming of the iconic series. 

In addition to the beautiful environments and displays, there are several interactive elements.  Guests can enter the Quidditch™ area and toss a Quaffle ball, pull their own Mandrake in the Herbology classroom vignette, and even tour a re-creation of Hagrid’s hut and sit in his giant-sized armchair. 

The exhibition in Madrid will be open from November 18 through April 2. Timed-entry tickets are required, and the last entry will be one hour before the closing of the exhibition. Tickets to the exhibition are on sale at www.harrypotterexhibition.es.  Please check the website for opening dates and hours.

An exclusive audio tour is also available, providing behind-the-scenes insight into the making of the Harry Potter films, with commentary from the producers, prop designers, costume designers and creature designers.

Harry Potter: The Exhibition:

Location: IFEMA - Feria de Madrid, Pavilion 1 – South Door

Dates: November 18, 2017 through April 2, 2018

Tickets from € 13,90 (excl. service charge) are available through www.harrypotterexhibition.es

Audio guides are available separately.

Facebook: @harrypotterexpomadrid
Twitter: @harrypotterexpo
Instagram: @harrypotterexpo_madrid


Sold Out
Verónica Basanta
Marketing & Communications Manager
+34 91 435 84 78

Olaizola Communications
Laura Olaizola
Director of Communications
+34 651 84 75 07

Warner Bros. Consumer Products
Stephanie Clark
Director, Worldwide Public Relations
+1 (818) 954-7308

Lea Antonio
Director, Marketing
+1 (818) 638-5949

About the Harry Potter Series

Since 1997, the world has been captivated by the magic of the Harry Potter stories from J.K. Rowling. When Harry Potter learns on his eleventh birthday that he is, in fact, a wizard – he is quickly swept up into the spellbinding world of Hogwarts School of Witchcraft and Wizardry alongside new best friends, Ron Weasley and Hermione Granger. As the three friends get to grips with Levitation Charms and the rules of Quidditch, one of the darkest wizards of all time, Lord Voldemort, returns to threaten the very future of the wizarding world.

The trio must summon all the courage they can for their extraordinary journey from finding the Philosopher’s Stone, battling Basilisks, to turning back time and the terrifying trials of the Triwizard Tournament. The discovery of a devastating prophecy and a perilous hunt for Horcruxes lead them to face the Dark Lord himself when Harry and his friends must fight to save Hogwarts and the entire wizarding world.

About Encore

Encore was created in 1987 by Pascal Bernardin and has since been a major player of the live entertainment business in France, presenting rock and pop artists (The Rolling Stones, Prince, Supertramp), family and Irish shows (Walking with Dinosaurs, Batman Live, Riverdance, Lord of the Dance°) and musicals (Mamma Mia!, Bagdad Café the Musical). Since 2008, Encore has developed the “edutainment” genre in France through different exhibitions: “Our Body The Universe Within” in 2008 and 2009, “Days of the Dinosaur” in 2010 and 2011, “Tutankhamon / His Tomb and His Treasures” in 2012, “Titanic The Exhibition” in 2013, and “Ice Age Exhibition” in 2014. In 2015, Encore has presented Violetta Live, the live version of the famous South American telenovela selling over 260,000 tickets in France and Switzerland and the LEGO® exhibition “The Art of the Brick” in Paris and Zurich. In 2016, in partnership with Firestarter, Encore presented in Brussels Harry Potter: The Exhibition which drew over 340,000 visitors. Today Encore is very proud to present Harry Potter: The Exhibition at the IFEMA in Madrid in partnership with Sold Out.

About Sold Out

Since its creation in 1995, Sold Out has directed its activity towards the production, promotion and organization of all kinds of live entertainment events, for promoters and companies as well as for the general public, creating unique experiences throughout all these years. Sold Out has organized in Spain some of the most important entertainment projects that have been carried out in our country in the last 20 years, from concerts to theatre, through exhibitions, festivals and corporate events. Sold Out usually works abroad organizing tours and international shows. In 2017, Sold Out had presented the exhibitions David Bowie Is and Björk Digital in Barcelona and is proud to present the international debut of Game of Thrones®: The Touring Exhibition in Barcelona and Harry Potter™: The Exhibition in Madrid. For more information, visit: www.soldout.es


Feria de Madrid is Spain's leading trade fair organizer and one of the most important in Europe, with more than 30 years’ experience and a portfolio of 80 specialized annual trade fairs for the main sectors of the economy, and other large public events. The Feria de Madrid facilities, the epicenter of the entire geography of the Iberian Peninsula, has more than 200,000 square meters of indoor exhibition space and receives more than 2.9 million visitors from around the world every year.

About GES

GES, a Viad Corp (NYSE: VVI) company, is a global, full-service provider for live events, producing corporate events, exhibitions, conferences, congresses, exhibits and entertainment experiences. GES provides a wide range of services, including official show services, audio visual, cutting-edge creative and design, marketing and measurement services, and event registration services – all with an unrivaled global reach. GES partners with leading shows and brands, including Warner Bros. Consumer Products, Spring Fair Birmingham, MAGIC, and CONEXPO-CON/AGG and IFPE. GES’ National Servicenter® has been recognized with certification under the J.D. Power Certified Contact Center Program℠ for the past nine years, and for the eighth year in a row Ad Age has named GES as one of the Nation’s Largest Experiential/Event Marketing Agency Networks. For more information visit www.ges.com.

About Warner Bros. Consumer Products
Warner Bros. Consumer Products (WBCP), a Warner Bros. Entertainment Company, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world.  WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, J.K. Rowling’s Wizarding World, Looney Tunes and Hanna-Barbera. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi (opening 2018). With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.

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