April 5, 2018

Celebrate the exhibition coming to Italy with a special fan day that includes a train experience from Rome or Florence to Milan on May 11

Package tickets available beginning April 11, 2018 at www.harrypotterexhibition.it

This summer, Harry Potter fans in Italy will finally have the opportunity to experience Harry Potter: The Exhibition, which showcases thousands of props, costumes and creatures from the Harry Potter films. To commemorate the opening on May 12, Harry Potter stars James and Oliver Phelps, who played Fred and George Weasley in the film series, will be in attendance at the Fabbrica del Vapore.

On May 11, for the first time ever, Harry Potter: The Exhibition will be giving fans in Italy a unique opportunity to celebrate their passion for the Wizarding World with a special fan day.  The fan package includes early access to Harry Potter: The Exhibition and a train ride where fans can engage in fun activities like Harry Potter trivia. The Phelps twins will also make an appearance on the train. The train travels from Rome to Florence to Milan, where fans will visit the exhibition and attend a special Q&A session with James and Oliver.

Tickets for the train package will go on sale on April 11, 2018 and are available on a first come, first served basis.  Tickets from Rome are €220 and tickets from Florence are €180. For complete details, visit www.harrypotterexhibition.it.  Also, 100 lucky fans in Milan will have the chance to win a pair of tickets to visit the exhibition and Q&A session. Contest details will be announced in the coming weeks.

Since its world premiere in Chicago, the exhibition has received more than 4 million visitors and has included stops in Boston, Toronto, Seattle, New York, Sydney, Singapore, Tokyo, Paris, Shanghai, Brussels and Madrid.

In partnership with Warner Bros. Consumer Products, GES Events created the 1,600-square-meter experiential exhibition, where visitors are able to enjoy dramatic displays inspired by the Harry Potter film sets and see the amazing craftsmanship behind authentic costumes, props and creatures from the films. D’Alessandro e Galli, Sold Out and Encore Productions are partnering with GES to present the exhibition in Milan.

From the moment guests enter Harry Potter: The Exhibition they are immediately drawn into the world of Harry Potter. Guests are greeted by an exhibit host who sorts several lucky fans into their favorite Hogwarts™ houses, then leads them inside the exhibition where their journey to favorite scenes from the Harry Potter films begins. The exhibition features settings from the films’ most popular locations—including the Gryffindor™ common room and dormitory; classrooms like Potions and Herbology; and the Forbidden Forest—which are filled with thousands of authentic props, costumes, and creatures used in the filming of the iconic series. In addition to the beautiful environments and displays, there are several interactive elements. Guests can enter the Quidditch™ area and toss a Quaffle ball, pull their own Mandrake in the Herbology classroom vignette, and even tour a re-creation of Hagrid’s hut and sit in his giant-sized armchair.

The exhibition, in Milan for a limited time only, will be open daily. Timed-entry tickets are required, and the last entry will be one hour before the closing of the exhibition. Tickets are on sale at harrypotterexhibition.it. An exclusive audio tour is also available, providing behind-the-scenes insight into the making of the Harry Potter films, with commentary from the producers, prop designers, costume designers and creature designers.


D’Alessandro e Galli
Maddalena Rocchi
+39 0584 30335

Enrico D’Alessandro
+39 0584 30335


Warner Bros. Consumer Products                     
Stephanie Clark
Director, Worldwide Public Relations
+1 (818) 954-7308

GES Events
Lea Antonio
Director, Marketing
+1 (818) 638-5949



Since 1997, the world has been captivated by the magic of the Harry Potter stories from J.K. Rowling. When Harry Potter learns on his eleventh birthday that he is, in fact, a wizard – he is quickly swept up into the spellbinding world of Hogwarts School of Witchcraft and Wizardry alongside new best friends, Ron Weasley and Hermione Granger. As the three friends get to grips with Levitation Charms and the rules of Quidditch, one of the darkest wizards of all time, Lord Voldemort, returns to threaten the very future of the wizarding world.

The trio must summon all the courage they can for their extraordinary journey from finding the Philosopher’s Stone, battling Basilisks, to turning back time and the terrifying trials of the Triwizard Tournament. The discovery of a devastating prophecy and a perilous hunt for Horcruxes lead them to face the Dark Lord himself when Harry and his friends must fight to save Hogwarts and the entire wizarding world.


About D’Alessandro e Galli

Mimmo D’Alessandro and Adolfo Galli founded D’Alessandro and Galli in 1987 and now their company is one of the most important in the Italian live music business. In its more than 30-years-old history, D’Alessandro and Galli has worked with the greatest artists of all time such as David Gilmour, Roger Waters, The Rolling Stones, the Eagles, Paul McCartney, David Bowie, Peter Gabriel, Neil  Young, Elton John and many more, developing both professional and, in many cases, personal bonds with singers and managers.

They were able to put together, as no-one else, the beauty of their country with legendary artists, using some  historical sites as breathtaking scenarios for memorable concerts as it happened for The Rolling Stones at Rome’s Circus Maximus, Paul McCartney inside the Colosseo or George Michael in Florence’s Piazza Santa Croce

Lucca Summer Festival, which is D’Alessandro e Galli’s main production and turned 20 years old in 2017, is one of the most important music festival in Italy, bringing the best of international music in the heart of Tuscany.


About Encore

Encore was created in 1987 by Pascal Bernardin and has since been a major player of the live entertainment business in France, presenting rock and pop artists (The Rolling Stones, Prince, Supertramp), family and Irish shows (Walking with Dinosaurs, Batman Live, Riverdance, Lord of the Dance°) and musicals (Mamma Mia!, Bagdad Café the Musical). Since 2008, Encore has developed the “edutainment” genre in France through different exhibitions: “Our Body The Universe Within” in 2008 and 2009, “Days of the Dinosaur” in 2010 and 2011, “Tutankhamon / His Tomb and His Treasures” in 2012, “Titanic The Exhibition” in 2013, and “Ice Age Exhibition” in 2014. In 2016, in partnership with Firestarter, Encore presented in Brussels Harry Potter: The Exhibition which drew over 340,000 visitors and in 2017, in partnership with Sold Out, Harry Potter: The Exhibition at the IFEMA in Madrid. Today Encore is very proud to be partner in this great event, Harry Potter: The Exhibition in Milan at La Fabbrica del Vapore.


About Sold Out

Since its creation in 1995, Sold Out has directed its activity towards the production, promotion and organization of all kinds of live entertainment events, for promoters and companies as well as for the general public, creating unique experiences throughout all these years. Sold Out has organized in Spain some of the most important entertainment projects that have been carried out in our country in the last 20 years, from concerts to theatre, through exhibitions, festivals and corporate events. Sold Out usually works abroad organizing tours and international shows such as Violetta Live. In 2017, Sold Out has presented the exhibitions David Bowie Is, Björk Digital and the international debut of Game of Thrones®: The Touring Exhibition in Barcelona, and Harry Potter™: The Exhibition in Madrid. Now, Sold Out is proud to present Harry Potter: The Exhibition in Milan, in partnership with Encore Productions and D’Alessandro & Galli. For more information, visit www.soldout.es


About Fabbrica del Vapore

Youth cultural and artistic production center; it was established in 2001 by recovering a former industrial area belonging to Carminati e Toselli company that was active since 1936 in producing railway material and the first streetcars for ATM (Milan city transportation). Nowadays is hosts exhibitions, events and labs for creative associations and companies.


About GES

GES, a Viad Corp (NYSE: VVI) company, is a global, full-service provider for live events, producing corporate events, exhibitions, conferences, congresses, exhibits and entertainment experiences. GES provides a wide range of services, including official show services, audio visual, cutting-edge creative and design, marketing and measurement services, and event registration services – all with an unrivaled global reach. GES partners with leading shows and brands, including Warner Bros. Consumer Products, Spring Fair Birmingham, MAGIC, and CONEXPO-CON/AGG and IFPE. GES’ National Servicenter® has been recognized with certification under the J.D. Power Certified Contact Center Program℠ for the past nine years, and for the eighth year in a row Ad Age has named GES as one of the “World’s 50 Largest Agency Companies.” For more information visit www.ges.com.


About Warner Bros. Consumer Products

Warner Bros. Consumer Products (WBCP), a Warner Bros. Entertainment Company, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world.  WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, J.K. Rowling’s Wizarding World, Looney Tunes and Hanna-Barbera. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi (opening 2018). With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.


HARRY POTTER characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. J.K. ROWLING`S WIZARDING WORLD™ J.K. Rowling and Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s18) 

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