Ordinarily competitors, three organizations co-located fashion shows to provide a one-stop market at the Orange County Convention Center (OCCC). This collaborative partnership allowed fashion retail buyers to make one trip to all three shows as the industry rebounds from the pandemic.
CHALLENGE: Create a new hybrid experience to jumpstart post-pandemic recovery
In a significantly condensed time frame, produce, promote, and execute co-located shows in a manner that ensures success and safety for both brands and buyers.
Working with Informa and Tarsus, GES produced two of the three shows: MAGIC Pop Up Orlando and OFFPRICE. Both shows took place at the OCCC on February 9-11, with move-in just seven weeks after the final decision had been made.
Interested in learning more about event openings around the world? Take a look at the GES Event Tracker for current highlights of tradeshow activity.