Creating Killer Content and Design for the Attendee Journey [Podcast]

December 8, 2020
 

In part two of our three-part podcast series with GES Events, the group discusses the attendee journey from initial marketing to post-attendance glow

Host: David Adler
Guests: John Woo, SVP Creative and Design, GES Events; Jeff Youngs, VP Production and Operations, GES Events

In part two of our three-part podcast series on hybrid events, BizBash chairman and founder David Adler chats with GES Events’ John Woo, SVP Creative and Design, and Jeff Youngs, VP Production and Operations. The trio discusses how to most effectively craft the attendee journey for hybrid events, from initial marketing strategies to post-event engagement. They also discuss ways to identify and engage your target demographic, how to facilitate effective networking and education, how speakers should be approaching hybrid events, the power of face-to-face connections, and much more. 


To learn more about GES Events’ hybrid event capabilities, go to ges.com.

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