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Predicting the Uncontrollable and Reinventing Live Experiences in an Upside Down World [Webinar]

December 8, 2020

Planning in a time of uncertainty is undoubtedly one of the most stressful facets of live experiences. Event professionals thrive on meticulous planning, but without clear direction—or budget sign off—it’s easy to become paralyzed and disenchanted.


Listen as Jen Beindorf, VP Global Strategy – Events, and Christine Martin, Executive Director – Events EMEA for GES, share practical, actionable strategies gleaned from industry leaders taking initiative and kickstarting 2021 planning.

Beindorf and Martin will uncover:

  • Mitigation scenarios to present to internal and external stakeholders
  • Why engaging partners at a strategic level can trigger decision making and ensure flawless execution
  • The importance of data—what do your audience and stakeholders really want, and how can that lead to measurable KPIs
  • Do’s and don’ts of virtual, hybrid, and face-to-face events; rinse and repeat just doesn’t cut it
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