American Veterinary Medicine Association (AVMA)

A well-vetted approach

Through the years, we’ve brought a number of innovative ideas to the American Veterinary Medical Association that have helped them make a real difference in their show for their exhibitors, attendees and show management. Our video measurement system ethnoMetrics helped them optimize floor layout, reduce costs, and maximize daily show performance. This led to further innovation, including a square registration and welcome area in the middle of the show floor that attract attendees from all directions along with a new product showcase. 


  • ethnoMetrics 
  • Show Services
  • Multimedia 
  • Graphics 
  • Design
ethnoMetrics is truly one of the best investments we have made in a long time. The team helped us recognize and validate areas that needed improvement as well as opportunities for additional non-dues revenue. The data assisted our convention planning committee in making decisions they had previously been hesitant to make. Thank you!
Kelly Fox | Director, American Veterinary Medicine Association (AVMA)
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