GES worked closely with a number of talented partners to bring several projects to life for Super Bowl LI. One of those projects is Future Flight, an out-of-this-world virtual reality experience, including a virtual reality tower-drop ride that takes guests on an excursion through space to Mars. Guests don VR goggles for the 2-minute ride, which concludes with a 64-foot vertical drop that transports riders back to Earth, landing on the 50-yard-line of Houston’s NRG Stadium.
GES’ involvement ranged from creating the graphic look and experience supporting the Future Flight and Mission to Mars, to assisting with the development of the site. GES organized logistics and worked with all vendors and sponsors to facilitate the event, including loading in the tower by strategically and carefully working with Discovery Green’s landscape to leave the park undisturbed.