Exhibition Opening Next to CineMec Utrecht on February 11, 2017
Tickets available beginning Friday September 16 at www.harrypotterexpo.nl
Utrecht, 12 September, 2016 – Beginning February 11, 2017, Harry Potter fans in The Netherlands will finally have the opportunity to step inside the famous wizard’s world with Harry Potter™: The Exhibition, another magical experience from J.K. Rowling’s Wizarding World. Since its world premiere in Chicago, the exhibition has already received more than 4 million visitors and has included stops in Boston, Toronto, Seattle, New York, Sydney, Singapore, Tokyo, Paris, Shanghai and Brussels. Tickets for the exhibition in Utrecht go on sale this Friday, September 16 at 10am on www.harrypotterexpo.nl.
In partnership with Warner Bros. Consumer Products, GES created the 1,400-square-meter experiential exhibition, where visitors can enjoy dramatic displays inspired by the Harry Potter film sets and see the amazing craftsmanship behind authentic costumes, props and creatures from the films. MOJO is partnering with GES to present the exhibition in Utrecht.
“ We are thrilled to bring this extraordinary exhibition to Utrecht.” said Frederik van Alkemade, promoter special events of MOJO, “Fans will be able to get closer than ever to the wizarding world right here in The Netherlands. Harry Potter: The Exhibition is a must-see for all ages.”
“We are delighted to partner with Mojo to bring the magic of Harry Potter to The Netherlands,” said Eddie Newquist, chief creative officer for GES. “Harry Potter: The Exhibition has welcomed millions of guests from cities all over the world during its tour, and continues to amaze fans with its thousands of props and costumes.”
From the moment guests enter Harry Potter: The Exhibition they are immediately immersed in the world of Harry Potter. Guests are greeted by an exhibit host who sorts several lucky fans into their favorite Hogwarts™ houses, then leads them inside the exhibition where their journey to favorite scenes from the Harry Potter films begins. The exhibition features settings from the films’ most popular locations—including the Gryffindor™ common room and dormitory; classrooms like Potions and Herbology; and the Forbidden Forest—which are filled with thousands of authentic props, costumes, and creatures used in the filming of the iconic series.
In addition to the beautiful environments and displays, there are several interactive elements. Guests can enter the Quidditch™ area and toss a Quaffle ball, pull their own Mandrake in the Herbology classroom vignette, and even tour a re-creation of Hagrid’s hut and sit in his giant-sized armchair.
The exhibition in Utrecht will be open daily until June 30. Timed-entry tickets are required, and the last entry will be one-half hour before the closing of the exhibition. Tickets to the exhibition are on sale from September 16 at www.harrypotterexpo.nl
An exclusive audio tour is also available, providing behind-the-scenes insight into the making of the Harry Potter films, with commentary from the producers, prop designers, costume designers and creature designers.
Harry Potter: The Exhibition
Location: Next to CineMec – Utrecht (Berlijnplein 100, Utrecht)
Dates: February 11 until June 30, 2017
Tickets starting from € 14,50 (excl. servicecharge) are available through www.harrypotterexpo.nl
Audio guides are available separately.
Media partners: RTL Pathé
MOJO Angelique Kramer
Marketing & Communications Manager
+31 152 121 980
Warner Bros. Consumer Products GES
Stephanie Clark Lea Antonio
Director, Public Relations Director, Marketing
+1 (818) 954-7308 +1 (818) 638-5949
+1 (818) 638-5949
MOJO is the concert and festival organisation in the Netherlands and is part of Live Nation, a global listed live entertainment organization. Besides about 200 concerts a year and a number of major festivals including Lowlands and the North Sea Jazz Festival, MOJO is also responsible for a number of Family & Special Events such as Cirque du Soleil, Walking With Dinosaurs, the live shows of Cesar Millan, Bodies - The Exhibition and other large events and exhibitions.
GES, a Viad Corp (NYSE: VVI) company, is a global, full-service provider for live events, producing exhibitions, conferences, congresses, corporate events, exhibits and entertainment experiences. GES provides a wide range of services, including official show services, audio visual, cutting-edge creative and design, marketing and measurement services, and event registration services – all with an unrivaled global reach. GES partners with leading shows and brands, including Warner Bros. Consumer Products, Spring Fair Birmingham, MAGIC, International Woodworking Fair, CONEXPO-CON/AGG and IFPE, Bell Helicopter and L’Oreal. GES’ National Servicenter® has been recognized with certification under the J.D. Power Certified Contact Center Program℠ for the past seven years, and for the seventh year in a row Ad Age has named GES as one of the “World’s 50 Largest Agency Companies.” For more information visit www.ges.com.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company is one of the leading licensing and retail merchandising organizations in the world.
HARRY POTTER, characters, names and related indicia are trademarks of and © Warner Bros. Entertainment Inc. Harry Potter Publishing Rights © JKR. (s16)