In the zone

Inforum is a corporate event where customers, partners, and employees from around the world can test drive and learn about the newest products and technologies. With more than 5000 attendees, 700 education sessions and a diverse range of events, seminars and educational tracks in just three days, making the best use of time is critical. And difficult. We developed a zoned floor plan that guides attendees to the products and services that are relevant to them—while avoiding those that are not. Continuous improvements such as this have allowed Inforum to demonstrate increased value to their attendees year after year.