IJL Becomes the New Jewel in Olympia Grand's Crown

March 6, 2017

Reed Exhibitions needed us to deliver a consistent and reliable service to exhibitors after the closure of Earls Court, relocating International Jewellery London to Olympia Grand after 25 years of success. Our task was to not only deliver a seamless transition for exhibitors into the new venue, but build an event that exceeded expectations to drive the event forward at its new venue. 

On top of deliver our core services, we also delivered 700m2 of premium shell scheme to enhance the visitor experience and make them feel like they were walking around a high-end design gallery, plus an intricately designed entrance carpet feature, design and delivery of a fully functioning restaurant, a champagne bar, tea room, sales room and a registration area. 

As a result of our use of Zen Desk on IJL, we were able to answer tickets within, on average, 12 minutes - a staggering achievement for any event. This success gave exhibitors a far better event experience, reflected in our impressive, post event net promoter score and press coverage stating: 

"Early forecasts show the 2014 edition of International Jewellery London (IJL) welcomed a 4% increase in visitors following its move to Olympia Grand in London, with a 15% increase in attendance from its Diamond Club members."

“The GES team did a fantastic job on IJL 2014 and exceeded all of our expectations. The show looked amazing and I felt that we achieved the “wow” factor that we were looking for. Moving a well-established show to a new venue has its challenges; one of which was to create an environment that complimented, not only the type of show and visitors, but also the iconic venue of Olympia. We worked very closely with GES, regularly sharing thoughts and ideas. In the early planning stages it became evident that they knew exactly what we were trying to achieve at IJL 2014, due to receiving the first designs which we loved.

So much care and thought went in to the design of each individual area, which was carried through to on-site, as the GES team building these areas displayed the same passion and drive to ensure that the show looked fantastic. We have received so many positive comments from not only exhibitors and visitors, but also from other Reed Exhibition colleagues and Olympia venue staff on how beautiful and elegant our show looked, which is a true reflection on the hard work and creativity that GES put in.

I am really looking forward to working with GES again next year. The challenges we face in 2015 is how we can make IJL look even more fabulous.”

Jessamy Ganesh | Operations Manager, Reed Exhibitions
GES were our main contractor for IJL 2015. This year we moved venues from Earls Court to Olympia so it was more important than ever to produce beautiful features and an exemplary service to us and even more importantly, all our exhibitors. They really pulled out the stops this year not just pre-show but on-site also. Nothing was too much trouble, any issues were dealt with swiftly and with a big smile. The show looked absolutely amazing and the feedback from all was overwhelming. GES played a big part in this.
Sam Willoughby | Event Director, Reed Exhibitions
 
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