Tasteful innovations

To help the National Restaurant Association expand its appeal to more buyers and influencers in the restaurant business, we transformed the World Culinary Showcase event into a dynamic and exciting stage show, complete with a theatrical venue, thematic props and a professional host. The updated WCS featured prestigious chefs speaking on key themes tied to current trends in the industry from childhood nutrition to international cuisine. The event created a broader platform for chefs to share their culinary insights, increasing show floor traffic and providing exhibitors greater reach and exposure.