Seafood Expo Global 2015

What did Diversified need?

Seafood Expo Global/Seafood Processing Global is one of the biggest events on the calendar. A true giant of an event Seafood Expo Global/Seafood Processing Global hosts more than 1,700 exhibiting companies from over 70 countries.

The key objective for us was not to just build the show, but improve and streamline the customer experience and, of course, to increase revenue for the event.

What did we do differently this year?

Most customer service systems are reactive, a fact across all industries – not just events. Queues and time seem to stretch on with no end when we have an issue. So why not bring the service to the exhibitors and control the flow of enquiries?

By dividing the show floor into sections, with teams to handle each section, we eliminated the need for exhibitors to even leave their stand. By going to exhibitors directly and checking with them they were happy with how their build was shaping up, our aim was to build a strong, trusting relationship between supplier, exhibitor and organiser.

How did it go?

The customer service initiative meant the show ran smoother than ever before and we doubled the amount of revenue we previously generated for the event, with our design & build team delivering a large chunk of that revenue with their exceptional bespoke spaces.

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