This was the first time GES Middle East worked with Taqa, after having a long-term relationship with their previous contractor for multiple years. GES was appointed to design and build their stand for ADIPEC 2015. ADIPEC, as the region’s largest oil and gas event, is a large and busy show both in terms of the number of exhibitors and the visitors crowding the aisles.
Visibility to visitors within the hall was essential for a show that visitors could easily get sidetracked because of a plethora of other large stands. Another of the key objectives was to achieve a cost-effective proposal while maintaining the premium brand pedigree through a new design.
GES purposely reconfigured the angle of the stand design within the space available. Visitors passing through the centre of the atrium in ADNEC could clearly see past the ADNOC, Total and Shell stands right through to the whole of the TAQA stand. The viewpoint towards the stand resulted in great visibility and brand awareness in a quite restricted location under the bulkhead.
Everything was fantastic. A big compliment to the team. Our Chairman, COO and my boss have all praised the stand and our presence in general. Well done, you did a fantastic job!
Allan Vertanen, Head of Media, TAQA