42 Become 1: The Saudi Exports Pavilion at IFE
42 companies came to the International Food & Drink Event as part of the Saudi Exports Development Authority. Saudi Exports, who were a major sponsor of the event, were coming to IFE to showcase what Saudi Arabian food, drink and culture was all about.
None other the Saudi Ambassador, HRH Mohammed bin Nawaf Al Saud, would open the space to the public – our task was to make a pavilion that was up to the task. See how we did it in the video!