More to smile about

In addition to designing and building their annual Yankee Dental Congress, the Massachusetts Dental Society wanted us to help them expand their audience and increase participation at the show. By analyzing attendance and a host of statistics from previous shows, we identified new markets and targeted them through a pre-show email campaign that visually integrated with show graphics. Not only was it the most successful YDC in show history, the introduction to new markets led to significant membership growth.