The 2018 ANA B-to-B Masters of Marketing Conference is themed Growth: Driving Results and Marketing Value. You will hear from leading CMO’s, technology companies executives, B-to-B agency leaders and select B-to-B industry leaders sourced from across the major sectors of industry. They will share their inspirational approaches to effective, results-driven brand marketing.
With the increased complexity and dynamism in business-to-business marketing, marketers are required to apply new and different strategies needed to effectively reach buyers requiring marketers to be disruptors, innovators, and to leverage next generation technology and approaches. The conference will provide powerful insights into the approaches that successful B-to-B companies have taken to create, deliver, and profitably harvest value. Our conference speakers, will share their experiences, taken from their strategic marketing efforts, to provide insights and inspiration. We will also showcase the redesigned 2018 B2 Award winners at a fun networking oriented Gala where we will share insightful, winning case studies in all areas of B-to-B marketing and celebrate the winners.