7/11/2018 GES MythBusters: 10 Common Myths Debunked

MythBusters: 10 Common Event and Marketing Myths Debunked

The global ecosystem of live experiences is filled with myths, buzzwords, beliefs and habits that are ripe topics to be questioned. From R.O.I. to engagement, listen as Dax Callner, Chief Stategy Officer of GES Events, debunks his Top 10 myths about events and marketing. Prepare to have your mind blown as Callner shares compelling insights, trends, and best practices.

In this session you’ll explore:

  • What’s so engaging about engagement?
  • R.O.I. or RO-Why are we measuring this anyway?
  • Is B2B, B2C, B2E just really BS?
  • And more

Speaker: Dax Callner

Date and Time: 3PM EST, July 11, 2018

 

ANA logo

 

About the Author

Dax Callner

Dax Callner is the former Chief Strategy Officer of Events, leading a practice that specializes in physical, digital and social experience development, measurement & analytics.

Follow on Twitter Follow on Linkedin Visit Website More Content by Dax Callner
Previous Article
ExhibitorLive: Understand the Essentials of Exhibit Design | Feb. 25th
ExhibitorLive: Understand the Essentials of Exhibit Design | Feb. 25th

No More Articles