7/27/2018 GES MythBusters: 10 Common Myths Debunked

The global ecosystem of live experiences is filled with myths, buzzwords, beliefs and habits that are ripe topics to be questioned. From R.O.I. to engagement, listen as Dax Callner, Chief Stategy Officer of GES Events, debunks his Top 10 myths about events and marketing. Prepare to have your mind blown as Callner shares compelling insights, trends, and best practices.

In this session you’ll explore:

  • What’s so engaging about engagement?
  • R.O.I. or RO-Why are we measuring this anyway?
  • Is B2B, B2C, B2E just really BS?
  • And more

Speaker: Dax Callner

Date and Time: 2-3PM EST, July 27, 2018


About the Author

Dax Callner

Dax Callner is the former Chief Strategy Officer of Events, leading a practice that specializes in physical, digital and social experience development, measurement & analytics.

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